+85%
website traffic within two months of launch
+130%
growth in comparison with pre-launch period
100/100
SEO score: 100 / 100, with long-term organic growth
+78%
content reduction while improving the user journey
MyRent is a property management platform serving private renters and professional agencies across multiple markets.
This collaboration was not a one-off project, it was a long-term, partnership-based development model designed to support continuous growth, evolving market needs, and operational scalability. The work spanned strategy, structure, UX, SEO, content, and marketing delivered through multiple collaboration models depending on context and growth phase.
The Challenge
MyRent operates within a highly complex ecosystem that includes multiple user types, a wide range of interconnected services, diverse market contexts, and a strong requirement for both scalability and operational speed.
As the platform evolved, several structural issues emerged:
A fragmented and unclear user journey
Content overload that obscured the value of the offer
Weak logical connections between individual services
The need for strong yet fast SEO optimization
Lack of clear market positioning beyond functional descriptions
The challenge was not building more. It was creating clarity within complexity.
How this works in real tourism businesses
(My Rent - Case Study):
A Clear and Logical User Journey
Users needed to immediately understand:
Where they are
Who the platform is for
How services connect to one another
What the next step is for their specific business type
High-Performance Structural SEO
Despite the platform's complexity, the website had to:
Load fast
Be technically sound
Support long-term organic growth across markets
Radical Content Reduction Without Value Loss
Total content volume was reduced to approximately one fifth of the original, while preserving:
Informational clarity
Market credibility
SEO relevance
Our Strategic Role
We operated as an external strategic and operational partner, focused on clarity, structure, and scalability. Our role included:
UX Design
Designing the complete user journey and UX logic
Service Structure
Structuring the offer and defining relationships between services
SEO Optimisation
SEO architecture and optimization for a complex, multi-service platform
Content Strategy
Content strategy centered on understanding, trust, and conversion
Rather than optimizing isolated elements, we designed a system where all components reinforce one another.
Partnership Model & Results
Providing additional expertise MyRent did not require in-house, without expanding their internal team. This flexible model allowed MyRent to scale efficiently, maintain control, and ensure consistent quality across initiatives. The results:
+85%
website traffic within two months of launch
+130%
growth in comparison with pre-launch period
100/100
SEO score: 100 / 100, with long-term organic growth
+78%
content reduction while improving the user journey