website traffic within two months of launch
growth in comparison with pre-launch period
SEO score: 100 / 100, with long-term organic growth
content reduction while improving the user journey
This collaboration was not a one-off project, it was a long-term, partnership-based development model designed to support continuous growth, evolving market needs, and operational scalability. The work spanned strategy, structure, UX, SEO, content, and marketing delivered through multiple collaboration models depending on context and growth phase.
MyRent operates within a highly complex ecosystem that includes multiple user types, a wide range of interconnected services, diverse market contexts, and a strong requirement for both scalability and operational speed.
A fragmented and unclear user journey
Content overload that obscured the value of the offer
Weak logical connections between individual services
The need for strong yet fast SEO optimization
Lack of clear market positioning beyond functional descriptions
The challenge was not building more. It was creating clarity within complexity.
(My Rent - Case Study):
Users needed to immediately understand:
Where they are
Who the platform is for
How services connect to one another
What the next step is for their specific business type
Despite the platform's complexity, the website had to:
Load fast
Be technically sound
Support long-term organic growth across markets
Total content volume was reduced to approximately one fifth of the original, while preserving:
Informational clarity
Market credibility
SEO relevance
We operated as an external strategic and operational partner, focused on clarity, structure, and scalability. Our role included:
Designing the complete user journey and UX logic
Structuring the offer and defining relationships between services
SEO architecture and optimization for a complex, multi-service platform
Content strategy centered on understanding, trust, and conversion
Rather than optimizing isolated elements, we designeda system where all components reinforce one another.
Providing additional expertise MyRent did not require in-house, without expanding their internal team. This flexible model allowed MyRent to scale efficiently, maintain control, and ensure consistent quality across initiatives. The results:
website traffic within two months of launch
growth in comparison with pre-launch period
SEO score: 100 / 100, with long-term organic growth
content reduction while improving the user journey
